At HEROCK®, we are excited to announce a significant step in our European expansion. Through a new partnership with the Spanish distributor FEGEMU GROUP, our products are now available in over 2,000 retail outlets across Spain and Portugal. This agreement marks an exciting new phase for our company. 🌍
Our CEO, Laurent Van Laere, shares his vision: "In addition to Southern Europe, we are also targeting Scandinavia and Poland." This expansion follows our success in France, Germany, and the Netherlands, where we have grown by 45% over the past three years. With these new markets in mind, we aim to double our revenue by 2028.
What does this mean for us? As a Belgian player, we understand the construction market inside out. Our customers appreciate the quality and durability of our workwear, and we believe craftsmen in Spain and Portugal will too. To support this growth, we are expanding our team with 12 new colleagues within the next six months. 💪
Our collaboration with FEGEMU GROUP is particularly valuable. With their impressive B2B sales network and over 50 years of experience in the region, we now have access to a vast market of more than 58 million residents. We are building our stock in San Sebastian and are proud to finance this growth with our own capital.
The Southern European market differs from the Belgian one, and thus, we are adapting our approach. Spaniards typically spend less on workwear, but we are injecting quality into the market. However, HEROCK® remains true to its DNA: workwear for rebellious go-getters, doers, and risk-takers. 💥
Our ambitious plans extend beyond Spain and Portugal. We have our sights set on Poland and Scandinavia as our next growth markets. Since 2018, we have been deploying experienced sales professionals in potential growth markets, and now it's time to establish a presence there as well. Our first exclusive HEROCK® store in Iceland was a bold move, and it has already paid off.
Outside of Europe, we are cautiously exploring opportunities. We are planting seeds in Canada, the USA, and New Zealand, but our priority remains serving our existing customers with reliable and fashionable workwear at affordable prices. 🌱
The coming years promise to be exciting. Our goal is clear: to double our revenue within five years. Our team is working tirelessly to achieve this, and we are constantly looking for new talent to strengthen our ranks.
Interested in joining HEROCK®? Check out our website, Facebook, Instagram, and LinkedIn. Together, we are building a future full of growth and innovation. 🚀